Our Story 

Born from the Chaos of Parenthood

We’re Pauline and Kristina, two mums who spent years leading successful teams in IT, product development, and marketing… and yet still couldn’t get our kids out the door without drama. 

From kids having a tantrum because they only want a purple spoon to the struggle of bedtime with a neurodiverse child, we know the stress that daily routines can bring. So we decided to build something better, a tool that blends behavioural science, technology, and storytelling to help children feel empowered and parents feel calm. 

Pauline

Pauline brings 15+ years in IT leadership, with a background in operational excellence and quality assurance. 

Kristina

Kristina is a marketing and storytelling expert, with over a decade helping brands connect with their audience. 

FAQs

✨ Highly Commended at the Women in Business NI Award! ✨

✨ Highly Commended at the Women in Business NI Award! ✨

  • We’re launching in August with our “Going to School” routine, designed to make mornings calmer and smoother for families. This will be closely followed by:


    • Potty/toilet Training Routines – for kids ready to ditch the nappies and pull ups.

    • Sleep & Bedtime Routines – to help create calmer evenings and better sleep habits.

    More routines are on the way! Join our community or sign up to the mailing list to be the first to hear about new launches and get early access to our tools.

  • Yes, we’re actively looking for beta testers. Sign up via our website to receive early access and help shape the next versions.

  • We’re co-designing with professionals in child development, psychology, and education. Email pauline@routineroo.com to get involved.

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